The Collective did some collecting of its own, taking home an unprecedented combined 37 ADDY Awards, including 15 gold, from the recent American Advertising Federation-Corpus Christi ADDY Awards event held February 23 at the Solomon P. Ortiz Center in Corpus Christi.
Known as The Collective, the combined talents of Snyder & Associates, now in its 30th year, and Artfly Design were recognized for their outstanding work on numerous campaigns including those of Coastal Bend clients La Palmera, Texas State Aquarium, CHRISTIS Spohn, Hurricane Alley and First Community Bank as well as Fort Worth-based Trademark Property Co. Among the awards was the prestigious Best of Print honor for the group’s Texas State Aquarium Beach Ball Carnivale campaign.
In addition, Dr. Amanda Garcia, ArtFly CEO and Program Director for Graphic Design at TAMU-CC, and Mrs. Nancy Miller took home Best of Show for their TAMU-CC Sugar Skull Fundraising Campaign, along with two special judges awards for Best Integrated Campaign and Best Non-Profit Advertising.
Snyder & Associates and ArtFly have garnered an astounding number of awards over the years with more than 900 national, regional and local recognitions and honors combined.
The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. Winners are selected by a panel of judges charged with evaluating all creative dimensions of every entry in that category.
The Collective’s 15 Gold ADDY campaigns are now entered in the District ADDY Awards; regional winners will then advance to compete at the national level.
ABOUT THE COLLECTIVE
The Collective is a collaborative team of the best-and-brightest, bringing together expertly skilled and highly experienced talent to address the complex, cross-platform marketing, brand management, design and advertising needs today’s clients crave. A partnership between Snyder & Associates (Brad Snyder, Partner) and ArtFly Design (Dr. Amanda Garcia, Partner), The Collective was formed in 2015 as a way to bring ultimate creative collaboration to their diverse range of clients. For more information, call 361-400-2944.