The year is 1978. Disco Fever is sweeping the nation with artists like the Bee Gees topping the music charts. Grease hit the silver screen fueling America’s need for romance and dancing. Those fortunate enough to jive with a sweetheart could take a stroll down Chaparral Street and pop into any number of jewelry stores. With more than 50 years of diamond-selling experience backing the name, Zale’s Jewelers placed themselves at the heart of downtown Corpus Christi.
In 1978, jewelry and shoe stores, like the ones pictured above, were as common downtown as bars and night clubs. By day, Corpus Christians fluttered around downtown, some window shopping, others shelling out some serious cash in hopes of settling down in Corpus Christi. By night, men decked out in their best John Travolta attire and ladies with Olivia Newton John hair strutted through the streets eager to start their Saturday night.
Zale’s, now the largest jewelry retailer in North America, has since moved to La Palmera Mall. Thirty-eight years later the ‘70s Zale’s location on N. Chaparral is now home to The Cosmopolitan lofts. While wide lapels and bell bottoms may be out of style, Saturday nights still reign supreme. Downtown’s disco scene has since diminished. But with the revitalization of micro breweries, festivals, and live music, the chance to find love could be just around the corner in Corpus Christi.