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Located in Rockport's Cultural Arts District, Kimmi's Fine Foods is a hub for fresh, high-quality foods, wellness, community activities, and a local gathering place for anyone in search of a better life. A little over five years ago, Kimmi Moats first opened the doors to her health food store under the name of Coastal Bend Health Foods. Today, her store has evolved into Kimmi’s Fine Foods: A Heritage Market and Healing Arts Center. It’s much more than a local market, it’s a community where Moats shares her passion for food and quality of life with every customer that walks in the door.
Moats’s journey began as a child. She cooked a lot growing up, and food was never wasted in her house. She moved away from Texas for a few years while attending college at Washington State where she worked for a program called Farms for Food.
“The farms couldn’t pay you, but you could work for food. So we would get all kinds of apples and boxes of produce. I always had fresh food in college,” said Moats.
She finished her degree in Fresh Water Ecology and moved to Rockport to work for an environmental consulting firm in 2006. At the time, there was not a health food store or farm co-op in the area, something she had gotten used to while living in Washington State. Her boyfriend, now husband, convinced her to open a store of this kind, which lead to the opening of Coastal Bend Health foods in 2011.
After celebrating her five-year anniversary, Moats decided it was time for people to see her store from a different perspective.
“There are a lot of people who eat really well and don’t realize they are eating healthy. Changing the mindset from health foods to fine foods has changed the mindset of my customer base. I have been getting a lot more customers in,” said Moats.
She is selling a lot more food and higher-quality products that customers can’t find in the typical grocery store. She works with as many Texas-based companies as possible. Produce is sourced from Four String Farm and an organic supplier. Also, she would like to work with backyard gardeners more who have excess produce. Moats refers to the model as a heritage market.
“To me, eating a heritage diet is eating the way our ancestors ate, and that is as close to the earth as possible. If your great grandparents couldn’t get their hands on the food, you probably shouldn’t be eating it,” said Moats.
Kimmi is a Nutritional Therapist Practitioner and educates her clients on eating a proper, nutritional, dense diet. Kimmi’s Fine Foods hosts scheduled group classes, one-on-one consulting, and and helpful advice to any curious customer. Also, Moats hosts field trips for local schools.
The customers are like extended family. There is a lot of hugging and conversation. Most of them have been customers who have turned into friends. Moats gets to work with some of her best friends who share the same building, which includes a smoothie shop and massage therapist.
“I think it’s my path in life. It was a gift that was given to me. I am going with what feels right, and I am grateful that I recognized it at such a young age. But I have also been in a position where I haven’t been as healthy, and I know what that feels like and I don’t want to go back there,” said Moats. “Plus, I love eating good food, and when you eat good food, you eat healthy.”